Problem.
The client, wishing to keep up with trends and to be a high player among competitors, wanted to redesign the app. Brand inconsistency in other products was also an issue. The client also wanted to implement an e-winner club - integrated into the app.
Solution.
We designed 3 alternative UI designs for the app to give the client a new look&feel. The client chose one of the options we designed in the next step. We provided the client with a new app, with a contemporary elegant morphic look, and attractive animations occurring during an interaction. The app is delivered in light and dark mood versions. We created clear user paths and improved the sports betting process.
In addition, we created an eWinner Club consistent with the app. We worked with the development team to implement the solutions we designed.
