Problem.

Identifying the key needs for a platform that would combine psychology and gamification methods was the main challenge. As designers, we had to face the challenge of how to design a platform that, despite its gamification elements, would not be infantile and would not overload employees, but rather motivate them in their everyday work. Additionally, due to the fact that it was a sassy product. Our additional challenge was to standardize solutions and propose paths that were as universal as possible.

Solution.

We guided the client through the ideation process, developing concepts for product development. We researched user needs by interviewing users. In the next step, we simplified the user paths and designed mock-ups, which we then tested. Ultimately, we created an easy-to-use platform that is visually adapted to an adult audience. We also limited the number of possible functions and introduced different roles for the employees, as well as divided tasks into several stages in order to make the platform an inspiring diversification rather than an additional burden. For this reason, we have introduced guidance for users to create scenarios to help them build tasks that are understandable and do not overload their employees.