Problem.
PagoFX is an international money transfer and exchange app that uses blockchain to make transfers. The solution was provided for individual users and small and medium-sized companies. The client wanted to launch the app on the Polish market to see if its solution was right for the reality of the Polish consumer.
Solution.
We prepared a comprehensive study with users: usability tests and in-depth interviews for the British company, Vipera - a provider of digital services for customers alongside solutions for banks and retailers, developing the PagoFX app in cooperation with Santander Bank.
Comprehensive research and usability tests combined with interviews have allowed the company to decide on changes in the app interface and prepare a campaign to introduce the product to European markets.
The ExtraHut team took part in the entirety of the research process. We conducted both usability tests and in-depth interviews. Thanks to this, we gained a comprehensive understanding of user behaviors, reactions, and feelings.