A great idea is half the work; some go as far as to say it’s even the hardest part. However, that’s just the beginning of a great yet stressful adventure. Now it’s time to put your ideas and concepts to paper, and make things a little more ‘formal’.

Once you have your idea, it’s time for action! You need to choose the right people who can make it happen. Choosing the right design agency will most definitely help you enforce your outstanding concept. Their first step will be to share a proposal for web design services.

When looking out for a design agency - there’s a document you must be prepared to view: the Web Design Proposal template.

What is a Web Design Proposal

This is also known as a web design project proposal, and is a contract-like document between a client and a prospective agency. Its aim is to outline the work that must be completed to satisfy client’s needs.

Agreed-upon by both the client and the design agency, it identifies the needs and requirements and sets defined expectations and deliverables. Apart from that, it presents the costs of the service, as well as web design itself.

Let’s explore the most important web design proposal aspects!

Important Aspects

The Challenge – Problem Presentation

A good web design project proposal should start with the problem overview. It’s important to identify any problems that the business is facing. Understanding the core problems can help your design agency define both their responsibilities and the project’s scope.

In this stage of work, your design agency can also identify opportunities for your business and look for possible improvements.

A detailed understanding of your problems and needs is a must-have during this stage. The agency should be able to identify your expectations, and, learning from that, present the scope of the project.

The best web design proposals are the ones that place the client’s needs in the spotlight.

Solution Proposal

After spending time exploring your needs and problems, designers should proceed to analyse the problems and propose possible solutions.

When you issue a request for proposal web design, your agency of choice should explain what items can be delivered and what idea do they have to solve your problems. It should be an outline of planned actions and improvements.

The solution proposal for web design services should also consist of possible benefits of the proposed solution and the way it can support the company: a general overview of the metric growth areas, such as brand awareness or device-specific engagement.

It’s also advisable to mention a list of deliverables. In other words, what the client will receive in terms of products and services. However, don’t be surprised; it can appear in a separate section or as a part of the solution proposal.

Schedule

Once you have an outline of the problem, proposed solution, and deliverables, it’s time to hit the high spots! In your request for proposal web design, a schedule is a part that presents a clear and consistent timeline. This is where a design agency specifies when the client can expect key milestones, such as drafts, prototypes, tests, and corrections.

The schedule should account for all parties involved within the design and editing process: you and all the outsourced experts.

Price Quotation

This section outlines the price according to the confirmation of a budget. It is a breakdown of all costs related to the project.

This stage helps detail all aspects and the value of all services within the project. It’s absolutely necessary, as it ensures transparency for you as a client, as well as helps the agency to understand where the commitments are allocated within the project.

Rationale (Call to Action)

Now that all the information is out there, many agencies add another section — a call to action.

It offers you an opportunity to agree to the cooperation as soon as you finish the last section.

Many agencies want to make it as easy as possible for you, so you can expect these options within the content of the web design proposal template:

• Adding the option to digitally sign on a PDF file.
• A request for a confirmation to start the project.
• A dedicated proposal tool, where you will simply need to click on an ‘Accept’ button to kick-start the project.

Contact Information

Many agencies like to add some additional information about them in a final section. Here, they highlight what they can offer (as a team or as individuals), the talents, fields of expertise, and advantages of choosing their services.

Some companies also add their portfolio or a link to an online one, as well as social media links and reviews from other clients.

Whether or not your agency of choice decides to add an About Us section, they mustn’t forget about their Contact Information.

Get Involved

Now you know what to expect in the web design proposal. I suggest never to underestimate the importance of this document and to carefully scrutinise it before making your final decision. The web design proposal template provides a detailed example of everything you should expect when requesting a customised digital product, with variations made for similar projects.

As the last word of advice, I recommend you to get involved in the process of preparing it by cooperating closely with the agency and answering all their questions.

By doing so, you can avoid any possible unclear situations and ensure the quality of the offer.