Many companies have started to appreciate the irrefutable advantages of good UX.
That’s thanks to the continually rising demand for reliable and efficient UX designers. A technological revolution has ushered us to expect the highest quality - and to never settle for anything less. In this competitive market, attracting a client and keeping them is a top priority, as is servicing the end-user.
In this case, companies try to outdo one another by incorporating the best UX design practices.
So, what makes good UX?
Start with different businesses, different clients, and different needs. However, some universal rules can significantly help in creating remarkable UX. Some people mistake UX for UI. This can be a significant mistake. UX is not only about the look, but it’s also the totality of experience of interacting with a product.
Besides, it’s always valuable to remember the target audience. It’s their expectations that need to be fulfilled, and requirements to be met. There’s nothing more important than understanding clients and providing them with tailor-made solutions.
Last but not least, simplicity is the key to good UX. There’s no point in creating convoluted and overwhelming solutions. Make the experience pleasant, clear, and engaging.
What are the consequences of bad UX?
Inefficient or malfunctioning websites or apps can irritate even the most patient users. If your product uses too much time to load or overbears its users with unintuitive and overcomplicated navigation, they are likely to simply abandon it, and search for more user-friendly solutions. Be careful, as, according to TechJury, a shocking 88% of online shoppers say they wouldn’t return to a website after experiencing bad UX.
Bad UX can also negatively influence your company’s reputation. According to Finances Online, 94% of users mention bad web design as a reason for not trusting some websites. Don’t risk losing your clients and discouraging the potential ones.
Lastly, bad UX will eventually have to be fixed. It not only does it cost money; it takes time and resources. And even after refreshing your website or app, you may never regain those once-lost users or clients.
A good UX Company is what matters most
Finding a good UX design team is a real challenge. However, once you find a trustworthy one, you can breathe easily. But, there’s no need to worry. Real professionals will heed to your insights and create remarkable UX. Only thing is - how do we choose the best one? What qualities should we look for? Let’s find out!
1. Seek out a well-reputed agency
Understandably, you want to choose the best possible option, and you can be confused with a plethora of different options. Thankfully, now it’s effortless to compare and contrast different companies from the same area. Head to reliable review websites, such as Clutch, and seek out clients’ opinions. With access to a proven track record of consumers, you can quickly check if the company fits you and your business. You can eliminate potential red flags and decide between the best options.
2. Choose a size that fits
Are you in need of an agency, studio, freelancer, or maybe an extended remote team? There are many options, and there’s no need to settle for less. Each of them has its unique advantages, and it depends on you to choose the one that meets your needs perfectly.
3. Shortlist your agencies
Once you choose the right option, try to shortlist your agencies. First of all, create a clear vision of your expected product. Know what it is you want from your UX. Once you set your requirements and expectations, confront your partners of choice. Then, request their portfolios, and conduct interviews. You should have all the information you need to evaluate their proposals and compare them. Still unsure? Request possible design options and choose the best one.
4. Ensure effective communication
Communication is the most essential aspect of fruitful cooperation. Your company or professional of choice should be responsive and address your concerns. It may be too much to expect 24/7 communication—however, the more reactive your collaborator, the better.
Choose your UX design team
The UX field is evolving rapidly, and people are becoming increasingly aware of the importance of attractive and functional UX. They don’t want to settle for less. That’s why it’s so crucial to understanding UX and parallel this with the expectations of your end-users, stakeholders, as well as clientele.
Remember, that with awareness comes quality, stability, and added-value for the end-user. By sourcing a reliable UX team, you stand to strengthen your product and insulate it from any potential flaws. Tap into years of expertise to enjoy the benefits – and yields - of a robust UX implementation.